With 2013 slowly winding to a close, many members of the marketing industry are already turning their attention toward the anticipated trends of the next year. While it can be said that 2013 was a landmark year for content marketing, Amanda E. Clark, president and editor-in-chief at Grammar Chic, Inc., believes that this particular form of marketing will continue to surge in popularity during 2014.
A recent article published by iMediaConnection.com analyzes the facets of the marketing industry that are believed to be essential during the upcoming year. The article corroborates Clark’s claim, citing content marketing at the top of its list. Additionally, the piece names image-centric content, mobile-friendly content, and ad retargeting as factors that will play an integral role in the industry.
Content marketing is a sector of the marketing industry that encompasses the use of several online assets to achieve a higher degree of brand visibility while making and maintaining connections with members of the target demographic. Ultimately, content marketing builds relationships between brands and consumers that are based upon the value that companies offer. For instance, this approach calls upon blogs and social media to create forums in which organizations can communicate with target consumers on a personal, one on one basis, while still providing essential information and value to readers and followers in a general sense.
“Take, for instance, a blog post,” Clark further explains. “The post itself generates value for readers, as it provides information that they will find engaging and useful, or even just entertaining. But the comments section allows these readers to connect with the brand—if that brand is leveraging this platform effectively. Social networking, too, can help a blog post contribute to positive relationships between brands and consumers via social sharing and commenting. For example, one of my friends on Facebook might share a blog post from one of their favorite companies, which I might read and then, because of the value that post provided, further explore the offerings of the organization. Ultimately, content marketing is all about reaching out to people via the World Wide Web.”
Clark goes on to explain that the major challenge that stands between business owners and effective content marketing is time; in most cases, business owners either do not have the time to learn how to effectively use content marketing or they do not have the time to create and curate the content necessary to launch an effective strategy. For this reason, Clark asserts, she has created a long list of content marketing services that her company now provides.
“At Grammar Chic, we provide the expertise regarding content marketing strategies, content creation, content curation, and even publication,” Clark explains. “We can spearhead this aspect of marketing for businesses in virtually any industry—and we have met with great success in working together with our clients to ensure that every campaign is tailored to the goals and expectations of each account.”
Clark explains that her company is a major asset to many small business owners because of its ability to champion content marketing strategies that are personalized on a project by project basis. As such, no two strategies are identical, as the Grammar Chic, Inc. team targets each initiative to the objectives and values of individual clients. As the popularity of content marketing continues to grow, Clark looks forward to assisting more and more small business owners in their content marketing endeavors.
Individuals who are interested in learning more about content marketing are invited to call (803) 831-7444 or email info@grammarchic.net for additional information. Further details regarding the content marketing services offered by Grammar Chic, Inc. are available in the organization's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
