Content curation involves using portions of the work of others in your own online venue to provide additional information and a sense of context to your original contributions. Though the term "curation" has come into vogue relatively recently, the concept is one that has always proved useful. The following tips and suggestions can help make content curation more effective and productive from both marketing and traffic standpoints.
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To begin maximizing the potential that content curation offers, begin searching to find the media outlets or individuals who are currently producint the best, most informative content within your particular niche. If you already have a serious interest in the topic, this should not be hard to do, since you likely already follow those sources in your personal time.
Make an effort to diversify your sources, even though you will want to keep your niche fairly narrow and well-defined. When the curated content on your site consistently emanates from just a couple of sources, visitors may be inclined to just visit those sources directly.
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They may bypass your site entirely. For that reason, you should strive to keep a good mix of curated content from sites that are well-known, but also from sources to which you are actually introducing your readership. Always cast a wide net so that you always have the most relevant information possible.
Always reformulate headlines so that your curated content does not end up doing battle with the original on the search engines for the best ranking. Not only that, rewriting titles for the pieces you choose to include on your site allows you the opportunity to integrate the keywords that are most relevant to the purpose of your site.
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Finally, never fail to provide the original content's author with full credit for theor work as well as a link to the site from which the content came. Not only does this foster a feeling of fairness and integrity, it also increases the chances that you will receive backlinks in return somewhere down the road.
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