Even as more and more business owners accept the necessity of content marketing campaigns, knowing where to begin with content marketing remains elusive—difficult and daunting for those who have no online marketing experience. The content marketing professionals at Grammar Chic, Inc. have constructed a new content marketing checklist for small business owners—and in a new statement to the press, they explain what it involves.
“No two content marketing campaigns should ever look the same because no two businesses are the same,” explains Grammar Chic CEO Amanda E. Clark. “Your content marketing campaign should reflect your business’ voice, values, and goals. With that said, there are certainly some standard elements for small businesses to have in place if they wish for their inbound marketing to succeed.”
Some of these assets include plans and blueprints, such as a written set of goals, to help direct the campaign. Buyer personas can prove helpful for companies looking to target specific demographics, and an editorial calendar is invaluable for planning ongoing content development. “We also recommend that small business owners determine a clear division of labor, ensuring that all aspects of the campaign are overseen by someone on the team, or by an outsourced vendor,” Clark offers.
Website assets are also important. “A big part of the content marketing campaign is driving traffic to the business website, so it is important to have a website that is ready to receive leads and convert them into customers,” notes Clark. Calls-to-action, a company ‘About Us’ page, and intuitive navigation are all important here.
The Grammar Chic checklist encompasses social media, too. “Social media is a vital part of any content marketing campaign, and we recommend that businesses sign up for the platforms that make the most sense for their marketing goals,” comments Clark. “Complete, keyword-rich profile information on each profile is also important.
Clark also recommends that business owners should establish blogs and ties with a press release distribution service.
A full checklist can be found at the Grammar Chic blog, while more information about Grammar Chic, Inc. can be found at www.grammarchic.net.
ABOUT:
A professional writing company located in Charlotte, North Carolina, Grammar Chic, Inc. is passionate about helping its clients shine through superior written content. The team employs all in-house, American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging and more. Grammar Chic’s CEO, Amanda E. Clark, is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest,
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
