Content marketing, once thought to be a passing fad that would go down in the annals of history as a short-lived trend, is a marketing strategy that is, to the surprise of many, here to stay. Thanks to the power of the World Wide Web, content marketing is an extremely valuable asset to brands that are looking to build their clientele and expand their visibility. But the truth is that many professionals—from marketing pros to business owners—are misinformed as to what, exactly, content marketing entails. Here, Grammar Chic, Inc. President and Editor-In-Chief Amanda E. Clark shares insight published by Fast Company regarding what content marketing means to the vast majority of today's brands.
The article explains: "If a brand wants to build valuable and sustained relationships with their customers, they surely should become the best social-content marketers they can. They don't need to become a media company, but they must make the investment in the content that sells." Clark asserts that the social media side of content marketing is an essential tool for business owners and marketing pros who are looking to, essentially, improve the success of their companies. Leveraging the power of social networking websites within a content marketing campaign, though, requires more than simply posting links to Facebook and Twitter that are meant to drive attention to an organization's website.
"There is a strong temptation for business owners to just get on social networking sites and ask individuals to visit their website and purchase their products," Clark explains. "Really, though, this approach can actually hurt the growth of a company because, in all honesty, no one wants to be sold when they log onto Facebook or Twitter. Instead, we recommend creating a comprehensive content marketing strategy that incorporates the generation of high quality, valuable content that will appeal to the individuals who are interested in an organization's industry. From there, the actual distribution of this content should be targeted based upon established best practices."
Some of these best practices, as described in the aforementioned article, include the use of a wide range of networks (rather than just a few social media sites), the evaluation and adjustment of distribution techniques, the creation of content across different forms of multimedia (i.e. video, blog posts, etc.), the design of content that will fit multiple screen sizes, and the ability to look to customer activity to determine the best content topics.
"Basically, it is essential that business owners create content marketing strategies that are comprehensive," Clark comments. "When we work with clients with this regard, we start by identifying the audience, establishing the topics that are relevant to their interests, values and priorities, and creating content that is engaging and informative. Then we work with our clients on the distribution of this content across multiple channels."
Clark encourages business owners who have not yet established a well-developed content marketing strategy to learn more about the services that Grammar Chic, Inc. has to offer. The team has acted as a valued partner for business owners across multiple industries and offers the expertise and insight that individuals need to make their content marketing campaign a success.
Individuals who are interested in learning more about Grammar Chic, Inc., including the organization's content marketing services, are encouraged to call (803) 831-7444 or email info@grammarchic.net.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
