Social media networks have become staple resources in effective marketing strategies for small businesses for numerous reasons, ranging from their ability to connect community members with local organizations to their relatively low overhead. But, as a recent article published by the Syracuse New Times explains, these networks are only valuable if small business owners leverage their power appropriately. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., has released a press statement highlighting how small businesses can use social media networks to their advantage—and where they should turn for guidance in doing so effectively.
According to the article, "natural interaction and product promotion" are the two keys to a successful social marketing campaign. Clark agrees, citing the fact that a balance between the two can help companies to call attention to their products and services without overtly selling to their followers—an activity that can lead to the failure of a social marketing strategy.
"Ultimately, the goal of any marketing activity carried out by a small business is to increase brand visibility and sales," Clark asserts. "This said, though, it is important to keep in mind the fact that the consumers using social networking sites don't want to be sold to. These individuals are not looking to log onto Facebook, Twitter, and other networking sites just to read one corporate promotion after another, no matter how much they like a certain brand."
Clark goes on to explain that natural interaction is what can attract followers to a company's Facebook or Twitter account and keep them interested in the brand. She states: "At Grammar Chic, Inc., we explain to our clients that building relationships and starting conversations should be the two priorities when crafting a social marketing campaign. The posts that small businesses publish should be interesting and offer value to readers. Product placement comes secondary, maybe in the form of a link to a related product or service, but it is never the focus of social media activity."
The team at Grammar Chic, Inc. is highly experienced with regard to the design and implementation of social marketing campaigns. Grammar Chic has worked with clients on their social marketing across numerous industries. These clients have run businesses of all sizes, ranging from local startups to nation-wide corporations, and have benefitted from the expertise that the Grammar Chic team has provided.
"When partnering with a new client regarding their social media marketing, we always create a strategy based on their unique goals and business assets," Clark asserts. "Social media is a very dynamic marketing tool, and we understand that this requires constant monitoring and adjustment. Oftentimes, small business owners simply do not have the time to engage in a comprehensive social marketing campaign—even if they have the knowledge necessary to conduct one, which most don't. As such, we provide strategy development, content creation, and even the daily publishing of posts to ensure that our clients have an effective social marketing campaign up and running."
Clark encourages small business owners to reach out to her company to learn more about why social media marketing is such an integral aspect of a modern promotional strategy—and how Grammar Chic, Inc. can help. Interested individuals are invited to call (803) 831-7444 or email info@grammarchic.net for further detail regarding the organization's social media marketing services.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
