In online ecommerce world, you would rarely hear businesses which are profitable and growing with no digital paid advertising costs. For most online ecommerce giants, marketing cost is substantial part of their overall cost, sometimes even reaching more than 50%. In such a cash burning industry, there is one online marketplace in India, Craftsvilla.com, which claims to be growing with zero digital paid advertising. Here are their five tips on how to grow an online business with 100% organic traffic:
1. Content Marketing: If you have unique products and a large number of products, the content around those products including description and story behind those products, can be used very effectively to drive large traffic to your webstore. The long tail nature of your products can ensure you get higher visibility and ranking on search engines for long tail searches which are less compeititive. Craftsvilla.com has more than 300,000+ products online like sarees, jewellery and salwar kameez which are unique and are across various categories. This helps Craftsvilla.com to get high keyword rankings on long tail and therefore relevant search traffic at zero cost.
2. Referral Marketing: Referral and viral marketing is the most relevant marketing technique in an online world where everyone is connected and constantly buzzing about something or the other. Using unique referral models based on either commission or coupons can be used to attract customers which come from strong word of mouth network and therefore are more likely to buy higher ticket items or convert quickly. Craftsvilla.com is using an unique "Agent" model to do referral marketing whereby agents market products in their neighborhood, friends and family network or office on a sale commission model.
3. Emotional Marketing: Emotional marketing works well if there is a strong social impact connect with the products or the products have high aspirational value due to relation with either bollywood celebrities or some brands. Craftsvilla.com products create livelihood for base of the pyramid sellers who are mostly artisans and also women who are otherwise unemployed and/or can only work from home. Given most of Craftsvilla.com customers are women, this emotional connect helps in the sale of the products on Craftsvilla.com
4. Affiliate Marketing: Using other websites as affiliate channels is a proven model online for scaling at lower cost. Craftsvilla.com uses mulitple affiliate channels to reach customers who are familiar with affiliates and are more open to shopping online on stores which are recommended by the affiliates.
5. Social Marketing: Using social media like facebook, twitter, linkedin etc is best way to drive traffic which is relevant and online. Craftsvilla.com has more than 550,000+ facebook fans and are present on more than 100+ social media platforms.
So this concludes the five tips on how to grow online without spending a lot of money. Craftsvilla.com is a rare gem in the online industry in India and is on the path to become the most profitable online ecommerce company in the world.
Company Name: Kribha Handicrafts Pvt Ltd
Contact Person: Manoj Gupta
Email:Send Email
Phone: +91 9920175041
Address:21, Centrium, Lokhandwala, Kandivli (E)
City: Mumbai
State: Maharashtra
Country: India
Website: www.craftsvilla.com
Source: www.abnewswire.com
