Our Analysis
The global market value for Stevia will range between $8 billion to $11 billion by 2015. There has been a continuous rise in the patients suffering from obesity, diabetes, blood pressure, hypertension and owing to the upsurge consciousness related to health, the food and beverage giants are using Stevia in their products. Moreover the ageing population are also consuming the products related to Stevia due to their dietary health benefits. The health benefits such as low calorie, low carbohydrates & glycemic index are making Stevia an indispensable sweetening ingredient in the items related to food and health.
Sine their inclusion from 2008 in USA, Stevia market grew exponentially.Based on WHO reports, Stevia has the potential to replace the global dietary sweeteners by 20-25% in the near future.
The demand for Stevia products is estimated to grow with a CAGR of 6% for the next five years. Japan is the largest consumer of Stevia followed by USA while China is the biggest exporter of Stevia. With rising health awareness among people and soaring sugar prices, the demand for Stevia in different sectors of Food & Beverage industry will increase.
Competitive Landscape
Companies are capitalizing on the huge potential of Stevia by launching a variety of products. Recently Coca Cola Co. (NYSE:KO) launched its product Sprite with 30% calorie reduction using Stevia in UK while Pepsi Co. (NYSE: PEP) started using it in its subsidiary Tropicana that produces soft drinks.
Truvia (product launched by Cargill Inc. & Coca Cola Co.) and Pure Via (product launched by Pepsi Co. & Whole Earth Sweetener Co.) are some of the famous sugar substitutes in the world. Cargill Inc. expressed interest to invest $5.3 million in stevia fermentation techniques in partnership with Evolva Holding.
The IndustryARC report on the Global Stevia / Stevia Rebaudiana Market identifies many such insights and M&A opportunities, besides providing a detailed analysis of the Stevia market.
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