The process of measuring business activity is something that has been a staple in successful corporate models for decades, as there really is no way to determine what works without paying attention to results. In recent years, this has evolved into what has been termed "big data," or the ability to leverage new metrics that are able to measure even the minutest of changes in the performance of an organization. While big data has, in many instances, been associated with the human resources industry, marketing professionals have harnessed the power of this information to better target their promotional efforts. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that such data can lead to more effectual content marketing campaigns—and she invites business leaders to explore the ways in which such tailored strategies can improve their bottom line.
According to an article published by the Content Marketing Institute, there are several data-based resources that can help business owners to push their content marketing efforts to the next level. The first that the article highlights is Web traffic. By analyzing the traffic that a website is attracting, individuals can pinpoint the topics and keywords that are generating the most attention. Search-related information, too, is key, as this allows business owners to look at the search terms for which their online assets are receiving the most hits. The article explains that search-related metrics can help entrepreneurs to pinpoint the terms that are leading to more traffic, that are generating more conversions, etc.
Clark explains that a company's website is one of its most important online assets, and as such it is only natural to monitor its activity and determine what terms and topics are driving individuals to this particular URL. "Website activity is a great resource, and this pertains to blogs, too," Clark asserts. "By homing in on the keywords that are creating the most traffic, we are able to draft content for both websites and blogs that is going to appeal to the target demographic—and thereby raise visibility."
The article also highlights backlinks and marketing automation tools as wonderful data sources, and Clark agrees that these are fantastic assets to consult when further targeting a content marketing strategy. But the section of the piece that deals with social media, Clark explains, is key.
"Ultimately, social media is an incredibly important aspect of a successful content marketing strategy," Clark comments. "This is, for all intents and purposes, a free platform on which business owners can connect with members of their target demographic. As such, this is a huge opportunity for entrepreneurs to expand their business—but only if they do it right."
Clark goes on to explain that social medial marketing, as a component of content marketing, is an activity that requires a great deal of patience and finesse. "No one wants to be sold to online," Clark asserts. "As such, social media marketing has to be done in a way that builds relationships—not a way that is focused on generating leads only. At Grammar Chic we leverage our knowledge of what works in the social sphere, as well as big data and the ability to adapt to user engagement and other dynamic variables, to create tailored content marketing strategies that benefit our clientele. Content marketing is an activity that takes time to build, but it is time well spent."
Individuals who are interested in learning more about Grammar Chic, Inc.'s content marketing services, including the management of a campaign, are encouraged to call (803) 831-7444 or email info@grammarchic.net. Additional information is also available on the company's new flipbook, which provides detail regarding the necessity of content marketing as well as the services that the team has to offer.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
