Wayne, NJ, November 25, 2013 – Ballantine Digital presents a timely article on their website, “Is Search Engine Optimization Really Advertising?” This simple question often places marketing teams at odds. In this article, Ballantine explores search engine optimization (SEO) as a function that is outside of advertising.
“While a lot of media professionals will lump together search engine optimization budgets with advertising budgets, the question of whether search engine optimization and advertising are the same thing is not as clear cut as it might seem.” – from the article at www.ballantinedigital.com
While the article does not draw any hard and fast rules for how to look at SEO and advertising it does address the differences and the similarities. The articles clearly expounds the return on investment differences which requires an understanding of the nature of SEO as opposed to traditional advertising. The complete article is available at http://www.ballantinedigital.com/search-engine-optimization-really-advertising/.
“At Ballantine Digital, we often find ourselves discussing the differences between SEO and advertising. Traditionally, the ad department in a company can point to a spike in sales or coupons returned to prove the effectiveness of advertising. With SEO, the return on investment is more long term, but it is tangible. This article, explains concisely what is different and how to view those differences.”
– Ryan Cote, Ballantine Digital
Ballantine Digital provides full-service SEO and online marketing solutions to companies looking for increased search engine rankings & online visibility. Ballantine Digital is a division of The Ballantine Corporation, a full-service direct mail company.
If you would like more information, please contact Ryan Cote at 973-305-1500 x206 or email at ryan@ballantine.com.
Company Name: The Ballantine Corporation
Contact Person: Ryan Cote
Email:Send Email
Phone: 973-305-1500 x206
Address:1700 State Route 23
City: Wayne
State: NJ
Country: United States
Website: http://www.ballantine.com
Source: www.abnewswire.com
