The phrase "content is king" is one that has been sounded by many marketing professionals in the last few years—particularly since Google revealed its latest algorithms that place extreme value on unique content as opposed to simple keyword counts. Despite the popularity and effectiveness of social media marketing, though, many individuals have overlooked the role that content plays on Facebook, Twitter, LinkedIn and other social networking platforms. A recent article published by Search Engine Journal explains the steps involved in creating and implementing a successful social media strategy; however, President and Editor-In-Chief of Grammar Chic, Inc. Amanda E. Clark notes that, in addition to the strategic ideas listed by the article, business owners need to consider both the curation and the creation of engaging, unique content that will win over both readers and Google.
The aforementioned article provides a strong outline for business owners who are looking to create a new social media marketing strategy and explains the importance of taking the time to devise a plan that will work: "There's a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you're not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users' attention, so laying the right groundwork is crucial."
The article goes on to explain that the following steps are necessary in the creation of a strong social media campaign: the declaration of the strategy's goal, the identification of the target audience and the evaluation of social media activity results. Clark declares that all of the information provided by the article is exceptionally valuable; however, she adds that business owners who are thinking about implementing a new social media campaign need to consider one additional factor: the difference between content creation and content curation.
"Content curation is a wonderful process that allows business owners to provide valuable information to followers on Facebook, Twitter, etc. by organizing links to articles, videos, images and more in one convenient place—their social media account," comments Clark. "Curation is, essentially, the act of collecting and organizing information published by a third party—always with due credit—in a way that will benefit potential customers."
While curation is essential to a great social media campaign, Clark asserts that content creation is just as important—if not more so: "Creating unique, engaging content is essential, too, because it allows business owners to bring value to followers while improving Google rankings and establishing their brand's voice. The problem that many business owners run into is that they aren't sure where to start with social media marketing, or they simply don't have the time. I highly recommend that professionals who find themselves unable to handle this task on their own call a professional writing service, like Grammar Chic, Inc."
Clark explains that Grammar Chic, Inc. has worked with clients across diverse industries in creating a targeted social marketing strategy and then drafting effective content. Ultimately, she notes, the combination of content curation and creation allows business owners to offer value to their followers while establishing authority in their field—which is what many consumers will keep in mind as they make purchasing decisions.
Individuals who would like to know more about social media marketing, including details regarding the development of an effective strategy and the creation of targeted content, are invited to contact Grammar Chic, Inc. at (803) 831-7444 or info@grammarchic.net.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
