Social media campaigns are a dime a dozen in today's technologically advanced world; however, targeted, effective social media strategies are more difficult to come by. Although social marketing has become a cornerstone of many promotional campaigns, it is important to remember that this form of marketing is different from traditional advertising—and as such it needs to be approached in a certain way. Business owners around the world are continually looking to other organizations for inspiration regarding social media strategies, and no organizations have proven as successful as NASA when it comes to social engagement. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., points to NASA as a wonderful example of how social networking can strengthen a brand. Here, she comments on a recent article published by The Huffington Post that reveals the key to NASA's success: conversation.
According to Henry Min, who is the founder of Nestivity, "Offering content about space and rocket ships is a certainly big plus for NASA's community building efforts, but fundamentally, there is no magic to what NASA has done on Twitter. What they've done remarkably well is nurture and grow an extremely engaged community using compelling, real-time content and engaging in two-way conversation with their followers as often as they can, proving once again that simple conversation and the human touch goes a long way towards building life-long relationships."
Clark, whose company provides social media marketing content and strategy development, asserts that this level of conversation is rooted in the actual posts that NASA shares—and is followed up by diligent efforts to respond to the comments that others offer.
"All too often, today's business owners and marketing pros think that simply putting up a link to their website on Facebook or Twitter will get the job done with regard to social media marketing," Clark explains. "In all actuality, this type of approach can deter potential supporters. When you log into social networking sites you don't want to be bombarded with advertisements; you don't want to be sold. Instead of pushing their products and services on others, organizations need to learn how to start conversations that lead to relationships—such as those that NASA has incorporated into its social marketing strategy. Because of its approach to social media, NASA now has nearly 4 million followers that not only find the information that it shares online valuable but that trust the organization as a whole. This is key when developing a brand in a way that will spark growth."
The article highlights social engagement as one of the reasons why NASA has achieved the degree of success that it has with regard to its social activity: "The way NASA shares their story has now fundamentally changed. And [...] having the largest number of Twitter followers doesn't necessarily mean you are engaging with your audience. Too many brands ignore inbound tweets from their followers, and this means engagement suffers. NASA is not one of those brands. They respond to as many tweets as possible, which naturally drives further engagement as people see they are active listeners."
Clark urges business owners to partner with experienced social media marketing professionals to maximize the results of their strategies. She explains that the team at Grammar Chic, Inc. has partnered with clients across multiple industries in creating and executing targeted social media marketing campaigns.
Anyone who is interested in learning more about the social media marketing services that are provided by the team at Grammar Chic, Inc., including the development of social marketing strategies and the creation of social content, is encouraged to contact the company at (803) 831-7444 or info@grammarchic.net.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
