Content marketing has taken the promotional world by storm; from Google right down to startups, organizations around the globe are paying attention to content marketing and how it can impact the success of a business. But there is one problem that has arisen out of the surge in popularity of this particular approach: most people are unaware of what content marketing really is. While the term seems simple enough, Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that the vast majority of business leaders are either unsure of what content marketing entails or do not know what facets of a strategy make it successful. Here, Clark highlights some of the most important features of a strong content marketing plan and encourages business professionals to call upon the assistance of her team to create effective strategies that drive business. Additionally, Clark announces the extension of a content marketing promotion that Grammar Chic is offering to new accounts.
According to an article published by MemeBurn, successful content marketing is more than just the sum of its parts: "Writing or starting a company blog is not content marketing. Writing about company culture is not content marketing. Content marketing is not selling your company's services or products in an article or blog post.
"Content marketing is the well-researched and strategic application of information that aims to serve a public need and generate profitable activity towards your business."
The article goes on to highlight the fact that determining goals, researching the industry and pinpointing appropriate tactics are essential aspects of an effective content marketing campaign.
Clark asserts that these are all services that her team provides to clients who are looking to create a successful content marketing strategy. She explains that business owners may not have the ability to complete these tasks on their own or that they may simply not want to invest their personal time into these activities and that, ultimately, relying upon professionals is a way to both strategically utilize their resources and call upon the expertise that the Grammar Chic team has to offer.
"We have worked with numerous business owners who have said that they would love to start a content marketing campaign but that they just don't know where to begin, don't have the time, or simply want to make certain that it is done by experienced professionals," Clark comments. "As a result, we have created long-term partnerships with many business owners who have benefitted from our ability to put in the time necessary to do the research, write the content and continually assess and tweak the content marketing strategy that we uphold. Ultimately, this is more cost-effective for our clients—and more successful—than if they try to do it in-house."
Clark goes on to explain that content marketing is not just about search engine optimization, or SEO, any longer. She references an article posted by The Guardian that highlights the fact that Google has shown a marked preference for content marketing over traditional SEO practices: "Brand websites used to gain SEO brownie points by link building in volume. But links from poor quality sites and content just won't cut the mustard anymore—these days it's about quality of links, not quantity of links."
"At Grammar Chic, we offer the high quality content that Google is looking for," Clark notes. "For this reason, we can help our clients to create and execute a content marketing strategy that works with Google's algorithms—not against them."
Clark has also announced that she will be extending the current promotion that Grammar Chic is running on its content marketing services. Due to popular demand, the company will continue to offer 15 percent off of the first month of content marketing services for new six month contracts until May 20, 2013.
Business owners who are interested in learning more about the content marketing strategy and material generation services offered by the Grammar Chic, Inc. team are encouraged to call (803) 831-7444 or send an email to info@grammarchic.net.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
Source: www.abnewswire.com
