Abu Dhabi, UAE – July 25, 2013 – Tempo magazine, a creative community focused magazine, has launched augmented reality within its monthly magazine, thereby becoming a pioneer in the region to use AR to digitally extend the breadth of content beyond the printed page.
Tempo, and its online version, tempoplanet.com, have entered into a partnership with UK based VirtualMob, one of the technology leaders in Augmented Reality solutions.
“There have been a handful of companies that have used AR in the UAE, but they have been small in scale and predictable in nature. What we’re doing with Tempo’s integration of AR is turning content delivery on its head, by extending content beyond the confines of the printed page and adding exciting digital components,” said Sana Bagersh, Managing Editor of Tempo and CEO of BrandMoxie, a leading marketing and advertising agency in the UAE.
In May 2010 Tempo became the first publication in the Middle East to integrate Microsoft Tag, a few weeks after the technology left Beta testing. It was also one of the earliest adopters of QR codes, a tag whose use has been limited by the ‘clunkier’ nature of the barcode size. The technology integration in Tempo magazine and website is managed by BrandMoxie’s technology and social media unit.
“We love the seamlessness of AR, and especially VirtualMob’s Point-At-Me platform, because it scans easier than the other tag technologies, and because of its engaging capacity to deliver video to phones,” said Bagersh.
In May of this year VirtualMob officially launched its AR service Point-At-Me, which combines dynamic content creation capabilities, ecommerce and analytics.
VirtualMob’s co-founder Chaya Jadhav stated: “We’re pleased to be partnering with Tempo, because of its focus on innovation and the creative community. While most of PAM’s case studies to date have been in advertising campaigns, we welcome Tempo’s adaptation of our technology as part of the magazine’s content, in unexpected ways.”
“We hope that Tempo will introduce PAM’s powerful capabilities to consumers in Arab world. We believe that brands will love the analytics it offers, as companies often spend millions on printed media, but have difficulty measuring results,” she added.
While still in Beta, the PAM platform has already been used by over 100 customers including The Trump Ocean Club Panama, Cartier, Victoria’s Secret, Time Inc., The Waldorf Astoria, Cartier, Hyundai, and Unilever. It is highly suited to bringing digital content such as video, images and other links to life.
Tempo’s July issue is packed with 19 AR elements built on the PAM platform. One of the articles on an Emirati illusionist integrates an AR link that launches a video of his tricks. In another article, a poet is interviewed in the magazine, and the AR opens up to a video her reciting her poem. Other examples include static and dynamic content of additional resources for articles, as well as interactive links to social media.
“We love the dynamic attributes of AR and especially the practical features of PAM,” said Bagersh. “As a brand that is about innovation and creativity, taking this step reinforces our commitment to experimentation and to supporting pioneering tech companies.”
Launched in August 2009, Tempo magazine has a print distribution of 40,000 within the UAE, and an additional international readership through its website. It focuses on art, music, technology, lifestyle, community and social responsibility.
BrandMoxie is a full service marketing and advertising agency that provides advertising, branding, event management, PR and publishing services.
Press inquiries BrandMoxie: +9712-4918624
TEMPO JULY ISSUE EMBEDDED WITH AUGMENTED REALITY
Company Name: BrandMoxieContact Person: Manjul Abhishek
Email:Send Email
Phone: 0097124918624
City: Abu Dhabi
Country: United Arab Emirates
Website: www.brandmoxie.com
Source: www.abnewswire.com
