Boca Raton, Fla., – July 29, 2013 – Travelpro, the original inventor of Rollaboard® luggage and a leader in innovative, high-quality luggage design, is proud to announce that its Travelpro®, Atlantic® and National Geographic luggage collections along with Austin House® travel accessories will be featured in the upcoming CBS Films’ comedy “Last Vegas”, in theaters November 1, 2013.
“We will activate and bring the product integration to life with a consumer sweepstakes, an advertising campaign, social media and within our extensive retailer network in the United States and Canada,” said Scott Applebee, Vice President of Marketing of Travelpro International, who continued. “Sending a winner to experience the sights and sounds of Vegas and make their own lasting memories like the guys in the film do is a natural opportunity we’re happy to be a part of.”
Starring four legends like you've never seen them before, LAST VEGAS tells the story of Billy, Paddy, Archie and Sam (played by Academy-Award winners Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline), best friends since childhood. When Billy, the group's sworn bachelor, finally proposes to his thirty-something (of course) girlfriend, the four head to Las Vegas with a plan to stop acting their age and relive their glory days. However, upon arriving, the four quickly realize that the decades have transformed SinCity and tested their friendship in ways they never imagined. The Rat Pack may have once played the Sands and Cirque du Soleil may now rule the Strip, but it’s these four who are taking over Vegas.
Directed by Jon Turteltaub (National Treasure, While You Were Sleeping) from a screenplay by Dan Fogelman (Crazy, Stupid, Love; Tangled), “Last Vegas” co-stars Oscar-winner Mary Steenburgen (The Help), Jerry Ferrara (Think Like A Man), Romany Malco (Weeds) and Roger Bart (Political Animals).
Be sure to keep a lookout for Travelpro Luggage when “Last Vegas” comes to a theatre near you on November 1st, 2013.
Travelpro’s “Last Vegas” promotional and product placement deal was developed by LINK Entertainment Marketing, the leader in connecting brands with the emotional engagement delivered through the power and storytelling of entertainment.
To learn more about the film and see the trailer, go to (http://www.lastvegas-movie.com/).
ABOUT TRAVELPRO
For twenty five years, Travelpro International has prided itself on design innovation and durability in crafting the highest quality luggage for travellers worldwide. Since transforming the ease of modern day travel with The Original Rollaboard® wheeled luggage, Travelpro® has been the brand of choice for flight crews and frequent travelers worldwide. Travelpro is dedicated to building a lifelong relationship with its customers by consistently understanding and exceeding their needs. Travelpro was honored to receive the New Product Innovation Award from the Travel Goods Association (TGA) in March 2013 for the revolutionary Platinum® Magna™ luggage collection.
Please visit Travelpro at www.travelpro.com for a full list of the latest products and retail locations. Follow us on Facebook at www.facebook.com/TravelproINTL and Twitter: @TravelproIntl
Visuals for all products are available, please contact Rodolfo at HRMC at 305-573-0882 or rmartinez@gohrmc.com
Company Name: Howard R. Miller CommunicationsContact Person: Rodolfo Martinez
Email:Send Email
Phone: 3055730882
Address:1175 NE 125th Street, suite618 Miami, 33161, FL
City: Miami
State: Florida
Country: United States
Website: http://www.lastvegas-movie.com/
Source: www.abnewswire.com
